The direct answer
These measures are related but not interchangeable. A lower session count does not automatically mean fewer inquiries or less revenue.
Start with the evidence
Identify which metric each report uses and compare it consistently over time. Look at inquiry measures separately rather than deriving them from traffic totals.
Make the change deliberately
Label reports with clear definitions and date ranges. Use the metric that matches the business question instead of selecting the biggest percentage change for emphasis.
Further reading
Platform guidance can change. Consult the current official documentation before making platform-specific changes.
Have a question about this?
Ask Benchmark about your situation. Your inquiry will include this article's topic, and any paid work starts with an agreed scope.
Ask an Expert