BENCHMARK NEXTSTEP

Help visitors find their next step.

A short, branded questionnaire helps customers explore the right products or services—and gives your team useful context when they inquire.

TRY THE EXPERIENCE

One approach. Products or services.

Choose answers in either fictional example to see a suggested next step and the information that would accompany an inquiry. These examples run in your browser and do not send your selections to Benchmark.

SERVICE EXAMPLE

Find the right type of project conversation.

A fictional home-service example: guide a visitor toward planning help or a conversation about a defined project.

PRODUCT EXAMPLE

Explore options that suit your space.

A fictional outdoor-living example: help a shopper identify a relevant furniture category before making an inquiry.

GUIDE THE CUSTOMER. PREPARE YOUR TEAM.

A few questions can make the next conversation better.

01

Ask relevant questions.

Use agreed questions and answer choices that fit your business, products, services and customer needs.

02

Suggest a useful direction.

Help visitors identify a relevant category or service based on their answers. Suggestions are configured for your business.

03

Make the inquiry easier.

Offer a clear contact action and include the visitor’s answers when they submit an inquiry.

04

Start with context.

Your team receives the information needed to begin a more useful conversation about the customer’s goals.

NextStep guides an inquiry. It does not automatically create an order, quote, contract or payment.

CLEAR INCLUSIONS

Included with enhanced websites. Available with Essential.

One branded questionnaire per website, with the questions, recommendations and inquiry destination agreed in your scope.

ESSENTIAL WEBSITE ADD-ON

$495 one time

Add one branded NextStep questionnaire to an Essential Website.

INCLUDED WITH ENHANCED WEBSITES

One questionnaire included

  • Enhanced Website with Projects
  • Enhanced Website with Projects & Knowledge Center
  • Multi-Location Enhanced Website

The allowance is per website. Moving to a higher level does not add a separate NextStep charge or multiply the questionnaire allowance.

Compare website levels & prices →

CONFIGURED FOR YOUR BUSINESS

Know what your questionnaire includes.

Included setup

  • Your logo, colors and business name
  • Agreed questions and answer choices
  • Product or service recommendations
  • Contact-button wording and one inquiry destination
  • Placement on your website
  • Desktop and mobile routing and delivery testing

Quoted separately

  • Additional questionnaires
  • Complex routing across teams or locations
  • CRM connections and custom integrations
  • Ongoing changes beyond the approved setup

Using NextStep with an existing website depends on platform compatibility and provider cooperation. We review the connection and quote any custom integration before work begins.

A questionnaire can cover products, services or both. The examples show the approach; your business receives its own agreed branding, questions and recommendations.

BENCHMARK NEXTSTEP

Make the next inquiry more useful.

Tell us what your visitors need to choose and where their inquiries should go. We confirm the questionnaire and connection scope before you approve work.