The direct answer
Two connections can represent the same activity and inflate totals if combined. A dashboard needs a source map before aggregation.
What to check
Trace each metric to its property, account and event definition. Check whether imported and directly measured rows overlap.
What to do next
Deduplicate only where the relationship is known and documented. Keep different stages separate rather than summing impressions, clicks and inquiries into one activity number.
Further reading
Platform guidance can change. Consult the current official documentation before making platform-specific changes.
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