Machine-readable information should describe the same entities and facts customers can verify. Valid JSON does not establish that the business identity, relationships or contact information are correct. For this audit pricing page, the practical test is whether the chosen audit’s scope matches the request made at the next step.
Does structured data agree with visible facts?
Start with an owner choosing between local-presence and website reviews. The structured data check concerns the named scope, price, coverage and deliverable. Different audits can overlap without being identical. A pricing table should explain the distinction and avoid presenting all findings as verified measurements.
A corporate site and a location network need an explicit coverage count. A single-location price should not imply all branches are checked.
Check it on this page
Match a known problem to the review that addresses it, then compare the selected scope with the inquiry destination.
- Read the entities and decide which one represents the page, company and any real branch.
- Compare the relevant names, contact facts, URLs and hours with the visible page.
- Validate syntax and required properties separately from factual agreement.
Valid-looking markup described the wrong place
Our source reviews found local-business records behind pages for other markets, mixed address information and missing branch telephone values. A page could look local while its structured data described a different destination.
For this audit pricing page, the check focuses on the entities and facts in its machine-readable output. Check factual agreement and JSON syntax independently. A parser cannot tell you which branch actually answers a number.
Repair the source, then check the published result
Repair factual mapping and validate syntax as separate steps. Use appropriate supported types without inventing locations, qualifications, reviews or guaranteed rich-result outcomes.
Record the structured data result for this destination, then repeat the customer route until the chosen audit’s scope matches the request made at the next step. If the repair changed a shared component, compare another destination with different approved facts to detect unintended copying.
Explore a relevant example
The linked Benchmark page helps you inspect the named scope, price, coverage and deliverable. It is a current example to explore, not evidence that every business has the same problem.
Further reading
Platform guidance can change. Consult the current official documentation before making platform-specific changes.
Have a question about this?
Ask Benchmark about your situation. Your inquiry will include this article's topic, and any paid work starts with an agreed scope.
Ask an Expert