Metadata & structured data

When schema and visible content disagree

By Benchmark Enterprise Systems, LLC · Published

Reviewed by Ryan Schober · 2026-10-09

Approved by Ryan SchoberEditorial review · 2026-10-09

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The direct answer

Machine-readable data should reflect what customers can verify on the page. A hidden address or different phone can contradict an otherwise polished design.

What to check

Compare important schema fields with visible name, phone, address, hours and service information. Record both values before deciding which is approved.

What to do next

Correct the data source rather than editing only the rendered text. Validate syntax and factual agreement separately; valid JSON can still describe the wrong business.

Further reading

Platform guidance can change. Consult the current official documentation before making platform-specific changes.

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