Crawling & indexing

Why every URL should not redirect to the homepage

By Benchmark Enterprise Systems, LLC · Published

Reviewed by Ryan Schober · 2026-10-09

Approved by Ryan SchoberEditorial review · 2026-10-09

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The direct answer

A blanket redirect hides missing-page problems and often sends visitors to an unrelated destination. It also destroys the context of old links.

What to check

Sample retired URLs and identify what each originally provided. Decide whether an equivalent page exists or whether the content is truly gone.

What to do next

Redirect to a relevant replacement when there is one. Otherwise provide appropriate not-found or gone behavior with helpful navigation instead of pretending the homepage answers the request.

Further reading

Platform guidance can change. Consult the current official documentation before making platform-specific changes.

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