The direct answer
The same identifier can intentionally refer to the same entity. It becomes a problem when conflicting businesses or locations claim that identifier.
A practical check
Compare every occurrence of the identifier and the facts attached to it. Distinguish repeated consistent references from contradictory entity definitions.
Choosing the next step
Assign distinct stable identifiers where entities are genuinely different. Retest the full page graph so fixing an ID does not break its references elsewhere.
Further reading
Platform guidance can change. Consult the current official documentation before making platform-specific changes.
Have a question about this?
Ask Benchmark about your situation. Your inquiry will include this article's topic, and any paid work starts with an agreed scope.
Ask an Expert