The direct answer
Different teams may call a click, a submission or a sale a conversion. Reports become misleading when those definitions are mixed.
Start with the evidence
Ask what action counts and where it is measured. Document duplicate handling, test exclusions and whether the measure represents an inquiry or revenue.
Make the change deliberately
Approve a small set of clearly named outcomes and retain their definitions. Annotate changes so trends are not compared across incompatible measurement rules.
Further reading
Platform guidance can change. Consult the current official documentation before making platform-specific changes.
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