The direct answer
An average combines different queries, pages and conditions. It can improve while the queries most valuable to the business weaken.
What to check
Review relevant query and page groups with impressions and clicks. Avoid interpreting one overall average as the position of every branch.
What to do next
Track a defined set of useful questions and pages over time. Explain sample limits and resist guarantees based on one short reporting window.
Further reading
Platform guidance can change. Consult the current official documentation before making platform-specific changes.
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