The direct answer
Customers may search for listings, maps or business information when the article uses NAP. Search should bridge common language and specialist terminology.
A practical check
Test plain-language questions and common alternate terms. Include misspellings only where useful, and inspect whether the most relevant answer appears.
Choosing the next step
Add meaningful search keywords and write titles customers recognize. Avoid putting unrelated popular terms into every article just to make it appear in more results.
Further reading
Platform guidance can change. Consult the current official documentation before making platform-specific changes.
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