The direct answer
Tracking changes can alter reported traffic without an equivalent change in visits. That possibility must be checked, not assumed.
A practical check
Review deployment dates, analytics configuration and consent behavior alongside the trend. Compare available independent evidence such as authorized search reporting.
Choosing the next step
Correct confirmed measurement faults and annotate the timeline. Do not retroactively claim the missing visits occurred unless another reliable source supports that conclusion.
Further reading
Platform guidance can change. Consult the current official documentation before making platform-specific changes.
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