The direct answer
An impression means the result was shown under the platform's reporting rules. It is not a visit, inquiry or sale.
A practical check
Read impressions and clicks in the same authorized report and period. Compare website sessions carefully because the systems use different measurement methods.
Choosing the next step
Report each measure by its correct name. Use the sequence to investigate visibility and engagement without pretending that every impression represents a prospective customer.
Further reading
Platform guidance can change. Consult the current official documentation before making platform-specific changes.
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