Metadata & structured data

Separating Organization and LocalBusiness structured data

By Benchmark Enterprise Systems, LLC · Published

Reviewed by Ryan Schober · 2026-10-09

Approved by Ryan SchoberEditorial review · 2026-10-09

Ask an Expert →

The direct answer

Company-level information and branch-level information represent different entities. Mixing their identifiers and contact fields can make relationships unclear.

Start with the evidence

List the structured-data entities on the homepage and location pages. Check names, identifiers, addresses and the relationship between the company and each branch.

Make the change deliberately

Use stable identifiers and explicit relationships that match verified facts. Structured data should describe the business accurately, not create extra locations or unsupported credentials.

Further reading

Platform guidance can change. Consult the current official documentation before making platform-specific changes.

Benchmark Local Boost

Have a question about this?

Ask Benchmark about your situation. Your inquiry will include this article's topic, and any paid work starts with an agreed scope.

Ask an Expert