Crawling & indexing

Location page: What happens to old versions of this page?

By Benchmark Enterprise Systems, LLC · Published

Editorial review assigned to Ryan Schober · Review pending

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The direct answer

An old route needs appropriate treatment when content moves or retires. Sending every retired URL to the homepage can erase useful context without providing an equivalent answer. On a location page, pay particular attention to branch phone and weekly hours.

What this location page needs to accomplish

Identify the correct branch and reach the team serving that location. The relevant information includes branch name, approved address, branch phone, weekly hours and directions destination.

A local heading can coexist with a different branch's footer, phone or inquiry destination. One correct field does not resolve the contradiction.

Run the specific check

Inventory known old paths and identify the purpose each served. Compare the final destination, response behavior and customer explanation with the available replacement content.

  • Begin with branch phone. Record the current value or behavior and identify its approved source.
  • Compare weekly hours with the page's purpose: identify the correct branch and reach the team serving that location.
  • Open the branch directly, compare its contact panel with its map, then follow the contact action and check retained location context.
  • Apply the retired urls check to this route, keeping a direct arrival separate from a visit with saved context.

Choose the repair and its completion condition

Use relevant redirects when there is a genuine successor and appropriate missing-content behavior otherwise. Retest important entry links and preserve useful campaign or inquiry selections.

Retest branch phone and the route described above after publication. Keep any untested private system outside the completion claim. A pass on this task does not automatically verify the other responsibilities of a location page.

A related Benchmark example or explanation

The link below is a anonymized findings. Use it to explore the relevant feature, scope or evidence. It is not proof that the hypothetical location page in this guide has passed this check.

Further reading

Platform guidance can change. Consult the current official documentation before making platform-specific changes.

Benchmark Local Boost

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