A result should be defined before it is reported. Reading, clicking, submitting an accepted inquiry and completing a sale are different stages with different evidence requirements. On a homepage, pay particular attention to free assessment alternative and company name.
What this homepage needs to accomplish
Understand the business and choose a useful first action. The relevant information includes company name, core offer, actual service coverage, direct project discussion and free assessment alternative.
A visitor can mistake an assessment for a required purchase or overlook a direct project inquiry when every option has equal visual prominence.
Run the specific check
Write the intended customer outcome and trace the available measure to its source. Check duplicate handling, test exclusions and whether the reporting system actually observes the defined completion stage.
- Begin with free assessment alternative. Record the current value or behavior and identify its approved source.
- Compare company name with the page's purpose: understand the business and choose a useful first action.
- Start from an unfamiliar visit, choose the offer that fits, and follow its primary action without relying on saved preferences.
- Apply the measurement definitions check to this route, keeping a direct arrival separate from a visit with saved context.
Choose the repair and its completion condition
Use precise metric names and disclose missing sources. Keep observed trends separate from explanations about why they changed, and avoid counting every click as a qualified lead.
Retest free assessment alternative and the route described above after publication. Keep any untested private system outside the completion claim. A pass on this task does not automatically verify the other responsibilities of a homepage.
A related Benchmark example or explanation
The link below is a current website example. Use it to explore the relevant feature, scope or evidence. It is not proof that the hypothetical homepage in this guide has passed this check.
Further reading
Platform guidance can change. Consult the current official documentation before making platform-specific changes.
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