Images should be labeled according to what they actually show. A manufacturer example, fictional design and completed client project are different forms of evidence. For this homepage, the practical test is whether a visitor can explain the offer and choose the right service or location.
Do images accurately represent their source?
Start with a visitor opening the main website with no saved branch. The image provenance check concerns the company-level offer and the routes into services and locations. A visitor can mistake an assessment for a required purchase or overlook a direct project inquiry when every option has equal visual prominence.
Company branding can be shared; the business should not silently present the first branch’s phone or hours as the entire company’s.
Check it on this page
Start from an unfamiliar visit, choose the offer that fits, and follow its primary action without relying on saved preferences.
- Identify the source, permission and caption of each prominent image.
- Check whether nearby words imply an actual project or result.
- Label demonstrations and manufacturer examples according to their true purpose.
Sharing signals received less attention than the visible design
Public source reviews found missing Open Graph URL values and image metadata associated with another market. These are separate from the main page title and can survive a redesign if the sharing fields use another template.
For this homepage, the check focuses on the company-level offer and the routes into services and locations. Inspect the URL, title, description and image description that a sharing client receives. A corrected heading does not update those fields automatically.
Repair the source, then check the published result
Use truthful labels and approved attribution, and protect private customer information. Keep useful visual context without presenting a demo as a completed client result.
Record the image provenance result for this destination, then repeat the customer route until a visitor can explain the offer and choose the right service or location. If the repair changed a shared component, compare another destination with different approved facts to detect unintended copying.
Explore a relevant example
The linked Benchmark page helps you inspect the company-level offer and the routes into services and locations. It is a current example to explore, not evidence that every business has the same problem.
Further reading
Platform guidance can change. Consult the current official documentation before making platform-specific changes.
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