Search visibility & keywords
Google Search Console shows the phrases that bring impressions and clicks, the pages being found and their average search position. Watch agreed brand, service and service-plus-city phrases over time.
VISIBILITY. INQUIRIES. EVIDENCE.
Know what your website is doing for your business.
A better website should come with a clearer picture of what happens next. Track how customers find you, what they use and whether they contact you—then choose your next improvement with evidence.
FOUR PARTS OF THE PICTURE
From being found to being contacted.
Each source answers a different question. We compare them without turning clicks into sales claims.
Website activity
Google Analytics 4 shows measured traffic sources, landing pages and important actions. See which pages customers use and where they begin an inquiry.
Local listing activity
With authorized Google Business Profile access, compare website clicks, call-button clicks and direction requests by location. A profile action is not proof of a completed call or store visit.
Inquiries & next steps
Track server-confirmed form receipts separately from phone and email clicks. Where included, measure NextStep opens, industry choices and selected paths. Match qualified leads and sales with your business records.
CLEAR SCOPE. CUSTOMER OWNERSHIP.
A foundation at launch. A review as you grow.
| Service | Price | What you receive |
|---|---|---|
| Basic setup with a Benchmark website | Included in every website package | Customer-owned GA4 and Search Console setup, agreed essential events, campaign naming, an initial report or documented data-collection start, and tracking verification after required access is supplied. One primary location. |
| Standalone setup for an existing website | $495 one time | Agreed GA4, Search Console and Tag Manager configuration, essential inquiry events, baseline measurement, dashboard setup and verification. Work already covered by a Benchmark website build is not charged twice. |
| Measurement & Performance Tracking | $149/month for the primary location $75/month per additional location | Agreed keyword watchlist, available website/search/local data, tracking-health review, a monthly report with period comparisons and prioritized next actions, and dashboard access defined in your quote. |
Monthly reporting is optional and separate from basic website care. Guided Care and Managed Local Presence include their agreed tracking scope and replace standalone tracking for the same location; the same reporting work is not charged twice. Compare all care levels →
Existing prices and package repair credits remain separate. Additional integrations, completed-call tracking, city-specific rank checks, local map-grid tracking and third-party subscriptions are quoted before purchase. No long-term marketing commitment is required.
THE MONTHLY CONVERSATION
Five questions. Clear answers.
- Are more people finding you? Compare search impressions and available local activity.
- For which searches? Review the keyword watchlist and the strongest returned search phrases.
- Are they visiting? Compare search clicks, traffic sources and landing-page activity.
- Are they contacting you? Review confirmed inquiries and contact clicks as separate measures.
- What should improve next? Prioritize a specific action, explain the evidence and review the result next month.
Reports identify the business or location, date range, comparison period, data sources, last retrieval and any unavailable or incomplete evidence. A verified pre-change baseline is retained when historical data is available. New tracking starts a baseline; it cannot recreate visits that were never collected.
Useful numbers. Honest limits.
Average search position is not an exact rank in every city. Search Console does not reveal every query, and its counts differ from Analytics. We do not claim that a particular organic keyword generated a particular sale from aggregate reports.
Consent choices, browser blocking and reporting delays can affect collection. Unconnected sources are labeled unavailable, not zero. Missing keyword observations are marked unverified. An inquiry is not automatically a qualified lead or a sale, and improved tracking does not guarantee rankings or revenue.
Your business keeps ownership of its Google accounts. Benchmark uses granted access for the agreed work; you do not hand over your passwords.
MAKE THE NEXT IMPROVEMENT COUNT
Find out what is being measured—and what is missing.
We check your current setup, agree the important actions and confirm the scope before paid work. The Complete Audit Package reviews tracking; installation and ongoing reporting are separate services.