Move-in ready
The Willow · Lot 3
$429,000 Sample price
3 beds · 2 baths · 1,850 sq ft · 0.55 acre
106 Example Lane · Maple Hollow
CUSTOM HOMES · DESIGN · THE PROCESS
A home shaped
around your life.
Explore the craftsmanship, ideas and thoughtful decisions behind a home that feels like yours.
Fictional builder demonstration · AI-generated design concepts.
FIND YOUR HOME
A home ready for your next chapter.
Explore sample available homes, lots and the connected community map.
Move-in ready
The Oak · Lot 4
$549,000 Sample price
4 beds · 3 baths · 2,400 sq ft · 0.7 acre
108 Example Lane · Maple Hollow
Fictional community and sample inventory. Prices, addresses, availability and plans are illustrative. Images are AI-generated design examples, not photographs of these homes. Map is conceptual and not a survey.
MAKE THE WEBSITE USEFUL
Inspiration. Understanding. A better conversation.
Start wherever you are in the planning process.
Project Center
Explore the goal, design choices and planning questions behind a home or room.
Explore →Design Ideas
Browse by room, save inspiration and carry those ideas into a question.
Explore →Knowledge Center
Find clear planning guides with search, categories and practical checklists.
Explore →Ask an Expert
Use a guided form that brings your question and saved ideas together.
Explore →PROJECT CENTER
The ideas behind the home.
Custom-home concept
The Stone House
A fictional new-home concept that connects a warm exterior, inviting entry and light-filled living spaces.
Explore the project →
Interior design concept
The Oak Kitchen
A fictional kitchen study focused on storage, preparation and a place for people to gather.
Explore the project →
Bath design concept
The Sage Retreat
A fictional bathroom study that pairs muted color with practical questions about use and upkeep.
Explore the project →DESIGN IDEAS
Find what speaks to you.
Exterior
Stone, light & a welcoming entrance
Explore a warm stone palette, a sheltered entry and generous windows.
Kitchen
A kitchen at the center of the home
An island, natural finishes and open sightlines make everyday routines easier to picture.
Bathroom
A calm, layered bathroom
A light palette and considered fixtures create a quieter start and finish to the day.
KNOWLEDGE CENTER
Useful answers before you build.
Planning
Before the first builder conversation
Start with your life, then your rooms.
Read the guide →Planning
What to ask before choosing a lot
The setting influences the plan.
Read the guide →Planning
How to discuss a building budget
A useful budget conversation includes priorities.
Read the guide →FROM IDEA TO NEXT STEP
A clearer path through the process.
Priorities → planning → selections → building → handover. See the questions and decisions that belong at each stage.
Explore the building process →What does this demo show?
A builder website can do more than show photographs. It can organize work, explain decisions, collect inspiration and help people ask better questions.
See every capability and how it works →YOUR BENCHMARK WEBSITE · PRICING & OPTIONS
What you get. What it costs.
This demo shows a possible direction for your business. Your purchase covers the stated package and addition allowances, using your approved business information and authorized content.
Benchmark Enhanced · $4,995 one time
A tailored business website, Ask an Expert, a Project Center with up to eight initial project entries, and one branded NextStep questionnaire. Launch setup, basic measurement setup, privacy and terms pages, two revision rounds, the Quality Guarantee and launch verification are included. Project entries allow up to 15 supplied photos each; at least four should be ready before launch, with remaining included entries supplied within 90 days after launch.
Benchmark Enhanced Plus · $7,995 one time
Everything in Enhanced, plus a searchable Knowledge Center with a curated library of relevant industry articles and 12 months of protection for one agreed business category and territory, subject to availability.
Builder Inventory & Lot Map · $2,495 one time
One community map, up to eight initial lot/home records, up to two supplied floor-plan PDFs with previews, public filtering and private editing, uploads and publishing for the approved account. Includes two hours of training, a reference guide and technical assistance with the delivered tools.
Website + this addition
Enhanced: $4,995 + $2,495 = $7,490 one time.
Enhanced Plus: $7,995 + $2,495 = $10,490 one time. The Enhanced Plus example includes the Knowledge Center. Package prices build on each other; you buy one package and selected additions.
One primary business location is included. Every package includes the same basic Local Boost launch setup for Google Business Profile, Apple Business Connect and Bing Places, where eligible and accessible. Repair beyond that setup is separately quoted. An additional physical business location is $995 within the published allowance. Extra content, integrations, additional communities and complex scope are quoted separately where applicable.
Optional monthly care
Website Care: $99/month for hosting oversight, deployment support, monitoring, source-control backup and up to 30 minutes of minor routine updates. Growth Care: $199/month replaces Website Care and provides its protections, up to 90 minutes total of minor updates and a quarterly performance review.
Builders can instead choose Builder Inventory Care at $199/month total: Website Care included, plus up to one hour of inventory updates and a monthly inventory review. This replaces Website Care or Growth Care for the same website; it is not an added $199 charge.
Unused update time does not roll over. New pages, project entries, original writing and substantial changes are separately quoted; selected builder inventory work is covered by its care allowance. Hosting, domains, storage and other provider charges remain separate. No care plan is required to purchase the website.
Smaller starting options
Business Starter: $1,995 for an established-layout business website and basic local launch setup for a new business. Essentials: $2,995 for a tailored business website, Ask an Expert and basic local launch setup. These packages exclude the Project Center and Knowledge Center. NextStep is a $495 optional Essentials addition. Compare all package inclusions →
Payment options & service agreement
Choose the interest-free website purchase plan for your package. Business Starter: 30% down and six monthly payments. Essentials: 25% down and nine monthly payments. Enhanced and Enhanced Plus: 25% down and 12 monthly payments. All plans are interest-free, with no payment-plan fee; final installments adjust for rounding. Military and veteran business owners receive 10% off eligible Benchmark service charges.
Your written proposal and service agreement identify the selected package, additions, deliverables, content responsibilities, revisions, timing, provider costs, payment schedule and any optional care. We confirm the scope and price before work begins. Customer accounts stay in your name, and the final website handoff follows payoff.
Payment & service terms → · Ownership & ongoing costs → · Complete demo scope →
Photography, artwork, logos and any map or floor-plan files are supplied by the customer with permission to use them. The fictional demo’s imagery and sample content do not represent completed customer work or a promise to include every displayed sample.
Not sure where to begin? Explore a path built around your needs.
Find my next step →