Selecting a hardwood brand requires looking beyond the visual aesthetic. Evaluate the manufacturer's finish technology—specifically, how many layers of protective coating are applied and if they include aluminum oxide for scratch resistance. Consider the source; reputable brands provide transparent sourcing and certifications for sustainable forestry. Examine the milling precision, as square-edge vs. micro-beveled edges affect installation and debris accumulation. Finally, investigate the manufacturer's warranty coverage—not just the length, but the specific terms, such as what constitutes a 'wear-through' claim and whether the warranty is transferable. Read reviews regarding post-installation support.

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